There is a lot of information out there about what to do on social media as a business owner. Especially if you are both running your own business and trying to navigate the changing world of social media marketing, it can be confusing to choose what information to follow. Here are a few quick tried and true social media tips
Show Up As Yourself! Otherwise known as your brand voice. Making sure to stick with how you actually speak when creating social media content is key. If your brand relies heavily on your own personality or even an imagined personality you've created for your company, make sure you're always showing up with that personality. If a trend doesn't match your brand voice, you don't necessarily have to participate in it (or you can adapt it to match your brand voice). If you're hiring a social media manager, you need to make sure that they're creating content in your brand voice rather than infusing too much of their own into your content. A good social media manager will take the time to get to know you and your brand's persona so that they can make sure that they are keeping that voice throughout your content.
Be Consistent. I know, I know DUH, but hear me out. Everyone on social media will tell you to stay consistent to see growth on social media, so I understand how this can be repetitive. However, most people hear this and still don't do it! Consistency is not showing up every day for two weeks and then on the third week missing a few days and then only posting once. Consistency is not showing up every day for a month and thinking that just because growth isn't happening the way you think it should, that you should stop posting. Consistency is showing up every single day to some extent. This doesn't mean you have to post every day, but you should be involved on your social media account to some extent every single day. Social Media is a LONG GAME. Those that grow quickly with huge audiences are the exception, not the rule.
Observe and Learn. Learn from those within your industry. Research people in your industry that are doing social media well and observe what they're doing, why it's working, and how you could adapt it to your business. The best way to learn is to either work with, or observe those that have your ideal business. If there is a company that is within your niche and absolutely crushing their social media presence, figure out why! Note: Observe and Learn is vastly different from copying your competition. You should use your competition to gain understanding of your niche, get inspiration for your own unique content, and learn about industry secrets that you don't already know, but you should NEVER copy things from your competitors. (Copying your competitors could look like: using the same hashtag group, copying text fonts that don't match your branding, and copying their video scripts)
Keep it Simple. No one knows your business like you do, and sometimes this can cause companies to use language that the average consumer doesn't understand. So while you showcase the amazing product that you want the whole world to know about and love as much as you do, make sure you're using language that every consumer that comes across your content can understand and relate to.
HAVE FUN! I will never not recommend this. There are absolutely times in the lifecycle of a business where serious social media posts will be necessary, but some companies take the serious too far. It is much easier for some companies to have fun with their social media than others. When this happens, those companies that either have a serious product or maybe a luxury brand tend to lean so far towards serious and strict with their social media, they miss out on consumers who get intimidated. Having fun with your social media helps you to better connect with your audience.
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