2024 is the year of authentic social media content!
Consumers are getting more and more fed up with super curated, trendy content.
Influencers that are living a more "normal" life are starting to gain traction versus what we're used to which has been the ultra curated, aesthetically pleasing, unattainable lifestyle.
So what does this mean for business owners?
In the past business owners, especially small business owners, have had to try to keep up with perfectly curated videos, photography and social media content. While this type of content is still important to your business, it should only be a part of your social media marketing strategy.
If authenticity is the name of the social media game in 2024, a huge part of your marketing strategy should be showcasing the real, raw, and not-so-curated aspects of your business!
What's Trendy vs. What's Authentic Social Media Content?
Trendy | Authentic |
Posting every single day, or maybe multiple times a day | Taking creative breaks when you need to and being more mindful of the content you do post |
Recreating every viral video that comes across your feed | Recreating viral videos IF they align with your business, and passing on the ones that don't |
Changing color schemes based on the holidays, to keep up with others in your industry, etc. | Creating a brand guide with colors that align with your business and using those across all of your social media regardless of outside factors |
Filming content like an influencer | Filming content like an influencer if you want to be an influencer in your industry and not filming content like an influencer if you don't |
Only creating content for promotions - think "buy my course" at the end of every video | Promotional content is a portion of your social media strategy, but does not overwhelm your content |
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